Pro Mujer and GlaxoSmithKline Celebrate the Power of Women to Transform Generations

By Rebecca Feinberg, Associate Development Manager at Pro Mujer

In Argentina, GlaxoSmithKline (GSK) joined Pro Mujer to celebrate the grand re-opening of the Rigoberta Menchu Center in the San Francisco neighborhood in Salta. What had formerly been a cramped and ageing space had just gotten a facelift: the center was now doubled in size and had a brand-new infirmary with a full-time nurse. The Center, smelling of fresh paint and anticipation, buzzed with more than 50 excited Pro Mujer staff, clients, and their children, all eager to see the improvements to their Center.

Pro Mujer and GlaxoSmithKline leadership welcome Pro Mujer clients to their newly renovated center.

Pro Mujer and GlaxoSmithKline have been working together to improve access to health services for women in northern Argentina since 2009. The pharmaceutical company has committed more than US $1 million to help Pro Mujer International roll out our innovative and financially sustainable new healthcare model across the five countries where we operate: Argentina, Bolivia, Peru, Mexico and Nicaragua.

As a dedicated partner in Pro Mujer’s commitment to making primary care services more accessible to women in poor communities, GlaxoSmithKline’s General Manager for Argentina, Rodolfo Civale, said  “This is a very special day for GSK Argentina. We profoundly believe in the work that Pro Mujer does in our community and we consider our partnership a step forward, strengthening us as a company. By supporting these types of initiatives, GSK achieves its mission –  not only through its products –  but also by giving opportunities to women who,  as the heart of their families, give education and access to health services to their children”.

At Pro Mujer we believe that women have the power to fundamentally improve their lives and therefore the lives of their families and their communities. This generational impact was in full view during the opening of the Rigoberta Menchu Center where clients and their children were in attendance. During the event, Pro Mujer gave out awards to clients’ children who participated in a drawing contest called “Mi Familia con Pro Mujer” (“My Family with Pro Mujer”) where the children depicted what Pro Mujer means to their families.

First place went to 12-year-old Guido Cruz, whose drawing was painted as a mural on the wall of the Center (watch video below). Guido drew a picture of his mother in a flowing red cape and a suit of blue and red decorated with the letters “PM” for Pro Mujer.  When asked to describe what the painting meant to him, Guido spoke proudly of his mother. Having watched her grow a business and acquire newfound confidence as a Pro Mujer client, he said “She is just like Superwoman.”

Pro Mujer y GlaxoSmithKline Celebran el Poder de la Mujer Para Transformar Vidas

Por Rebecca Feinberg, Gerente Asociada de Recaudación de Fondos de Pro Mujer

En Argentina, GlaxoSmithKline (GSK) se unió a Pro Mujer para celebrar la reapertura del Centro Rigoberta Menchú en la colonia San Francisco, en Salta. Lo que antes era un centro focal envejecido tuvo una “renovacion facial”. Ahora el Centro es el doble de grande y cuenta con una nueva sala de enfermería, y, por primera vez, con una enfermera trabajando a tiempo completo. El Centro, todavía con el olor a pintura fresca, vibraba con una audiencia de más de 50 personas entre personal de Pro Mujer, clientas y sus hijos, todos ansiosos de ver las mejoras y disfrutar de una comida juntos.

Pro Mujer y GlaxoSmithKline dan la bienvenida a las clientas de Pro Mujer al Centro Renovado.

Pro Mujer y GlaxoSmithKline han trabajado desde 2009 juntos para mejorar el acceso a servicios de salud de las mujeres en el norte de Argentina. La compañía farmacéutica ha comprometido más de 1 millón de dólares para apoyar a Pro Mujer Internacional en el lanzamiento de su innovador modelo sostenible de atención a la salud en los cinco países en los que opera: Argentina, Bolivia, Perú, México and Nicaragua.

El Gerente General en Argentina de GlaxoSmithKline, Rodolfo Civale, dijo durante el acto de reinauguración, “Es un día muy especial para GSK Argentina. Creemos profundamente en el trabajo que Pro Mujer hace en nuestra comunidad y lo consideramos un paso adelante en el fortalecimiento de la compañía. Apoyar este tipo de iniciativas permite a GSK alcanzar su misión, no solo a través de sus productos, sino también dando oportunidades a las mujeres, que son el corazón de la familia, y dando educación y acceso a servicios de salud a sus hijos”.

En Pro Mujer creemos que las mujeres tienen el poder para empoderarse a sí mismas y mejorar sus vidas y las vidas de sus familias y sus comunidades. Ayudando a las mujeres a abrir la puerta a la auto-transformación, buscamos promover cambios que duren por generaciones. Este cambio generacional estuvo presente en la apertura del Centro Rigoberta Menchú donde estuvieron las clientas y sus hijos. Durante el evento, Pro Mujer entregó premios a los hijos de las clientas que participaron en el concurso de dibujo llamado “Mi Familia con Pro Mujer”, donde pintaron lo que Pro Mujer significa para sus familias.

El ganador del concurso fue Guido Cruz de 12 años, cuyo dibujo fue pintado en forma de mural en una pared del Centro (vea el video abajo). Guido dibujó un retrato de su madre en un traje azul y rojo con las letras PM y una flamante capa roja.

Cuando se le pidió que describiera lo que la pintura significaba para él, Guido se puso tan nervioso que se tapó la cara con las manos. Cuando venció la timidez, habló con mucho orgullo de su madre. Dijo que la vio hacer crecer su negocio y encontrar una nueva confianza como clienta de Pro Mujer. “Ella es como Super  Mujer”.

17 Years Changing The Lives Of Thousands Of Women In Nicaragua

Pro Mujer in Nicaragua is celebrating its 17^th anniversary this month after starting operations on July 31^st 1996 thanks to the dream of their cofounders, Lynne Patterson and Carmen Velasco.

Today, Pro Mujer in Nicaragua helps almost 53 thousand women throughout the country, and because of their effort and their will to improving their lives, the organization is the second largest in Nicaragua from the ones registered in the Asociación Nicaragüense de Instituciones de Micro Finanzas (ASOMIF). In Latin America holds the second place regarding portfolio quality.

To mark the celebration of its 17^th anniversary, three operation centers were inaugurated, following the poverty map. In April a new center started giving opportunities to women in Jinotepe and two new offices where opened, one in Jinotepe and another in Malpaisillo.

Gloria Ruiz cutting the ribbon during the launching of the anniversay events.

“We are bringing our clients closer to the Integrated Credit, Training and Health Services. The largest impact from Pro Mujer in women development is what the statistics say. In the last ten years we have prevented death from cervical cancer and breast cancer in more than three thousand women. Three thousand women today can tell their shocking testimony” said Gloria Ruiz, General Manger of Pro Mujer and who is also celebrating 17 years of working in the organization.

In the last years, thanks to the integrated health and education services, the 53,000 clients and their families can have good health, manage their business, make their own decisions and definitely improve the quality of their lives thanks to the almost 190,000 trainings that Pro Mujer has conducted so far in areas such as financial education, self-esteem and health.

During the 17^th anniversary and to award the clients’ loyalty, Pro Mujer launched two new products. One of them is the Vida Sana health package, which started as a trial in the city of León and is now starting in Masaya.

Client getting a “Vida Sana” health service package.

“Vida Sana is a health services package that works with an annual membership, and it can be purchased by Pro Mujer clients, in order to timely detect some diseases and restore and maintain health status of our clients and their family,” added Gloria Ruiz.

Another innovative product for the clients is the Individual Credit program currently running in León and Chinandega, which Pro Mujer in Nicaragua wants to spread to the rest of the departments where the organization operates. This product is for clients and former graduated clients that worked under the communal bank methodology.

“This is an opportunity for our clients to develop their financial activity. With the Individual Credit program a client can request up to  $2,000 USD, and from $2,001 up to $8,000 USD with two sureties,” says Gloria Ruiz.

By the end of 2013, Pro Mujer in Nicaragua will expand its operations to other areas of the country providing live changing opportunities to many more women.

Breakthrough in Bolivia: From Detection to Treatment of Precancerous Cervical Lesions

Pro Mujer began offering routine Pap smears when it first opened its health clinic in El Alto, Bolivia, 15 years ago. Now, thanks to obstetrician-gynecologist Dr. Victor Conde and Pro Mujer’s preventive health campaign coordinator Gaby Quispe, our El Alto facility is pioneering the use of a test that allows immediate on-site detection of precancerous and cancerous cervical lesions, as well as the use of an inexpensive, low-tech therapy to remove these lesions on the spot.

Pro Mujer Medical Team at the El Alto clinic.

Historically, whenever Pro Mujer’s clients show signs of cervical cancer or precancerous lesions, we advise them to visit a Health Ministry clinic. But some of the women fail to do so because they don’t believe they are sick, their husbands don’t let them or they are simply afraid. In June, Pro Mujer contacted these clients and offered them appointments during a special three-day program. Most of them kept these June appointments with us because they know we provide prompt, free quality care. In fact, even a few women who were no longer Pro Mujer clients attended these cancer screening/treatment sessions.

From June 18-20, Dr. Conde taught 10 of our doctors and 12 of our nurses to perform the test known as visual inspection with acetic acid (VIA). The test confirmed the presence of precancerous cells in most of the women, and some of them were immediately treated with cryotherapy, which destroys abnormal tissue by freezing and requires neither hospital visits nor expensive equipment. Our staff were deeply moved when they saw the faces of these women—one a former Pro Mujer employee in Bolivia—as they were told they had just been saved from certain death.

A doctor explains cancer treatments to patients in El Alto.

At the end of the third day, two doctors and three nurses chose to undergo screening. Their negative results were a very positive and welcome outcome. Even more important, by the conclusion of the program Pro Mujer in Bolivia had advanced from cancer detection to cancer treatment, an exciting breakthrough for our organization—and an essential step towards wellbeing for all our clients in the region.

In the coming months, training, VIA screening and cryotherapy sessions will be held in Sucre, La Paz, Trinidad and Santa Cruz.

Flunked?

By Gaby Vargas

Pablo, who is in 5th grade, asked his school for permission to take two exams in advance because he would be traveling with us to New York City for four days.

“Gordo, if you want I can help you study”, I offered enthusiastically while savoring in advance those days together with my husband, children, in-laws and four grandchildren.

“No, thank you Gaby, you flunked 5th grade”. Yikes! I was in shock.

“Escuincle soperutano”… it should be noted that even though I get along very well with everybody, this grandson and I have a very special relationship. We love each other, although it may seem otherwise. He made that comment because he knew I would immediately complain, just as I did, and I would chase him around the living room to tickle-torture him, which I also did.

We travelled together to Manhattan because I was going to receive an award from Pro Mujer, an organization that in the last 20 years has given millions of dollars to support women in Latin America. The event was a benefit dinner organized to raise funds and give three awards, so we reserved a table for my whole family.

Gaby Vargas, (right), and Rosario Pérez at Pro Mujer 2013 annual benefit event.

During the ceremony, after the speeches, a Nicaraguan woman, a Pro Mujer client, took the stand. She told us the story of her life and narrated how, thanks to this organization, she was able to support her family and recognize herself as a capable and valuable woman. With their help, she earned respect and recognition from people who worked in her town’s local market, who had previously underestimated her. All of this happened while she was coping with cancer and raising three children as a single mother. Before this evening, she had never been in a plane, let alone dreamed of visiting New York.

My four grandchildren, mesmerized, didn’t blink as they listened to her story. They were facing for the first time the reality of struggle and human pain narrated first hand. They realized that difficult experiences can be transformed into something worthy.

At the end of this moving experience, the auctioneer asked all of the attendants to use their cell phones to make donations through a phone number that appeared on the main screen.

That morning my husband and I had given our grandchildren some money for their birthday, which would be happening in the next days.

Surprising all of us, Toño, my oldest grandson one who is only 12 years old, immediately asked his mom for her cell phone to donate half of the money he had received. The other two followed and, with some reluctance, my fourth grandson did the same.

To view on the main screen the names of Toño, Pablo, Nicolas y Emi, along with the “de Mexico” and their very modest amounts donated, was a great source of pride for their grandparents and parents. At the end of the event, the four kids asked me to take them to say hello to the Nicaraguan woman and shake hands with their new heroine. In their eyes, I could see that they were opened to a new awareness towards the responsibility that we all have to help those who are less fortunate in life.

From left to right, Rosario Pérez, Maria Hinojosa, Gaby Vargas, Bill Rhodes, Maria Alejandra Rodriguez, Barbara Ricci and Lynne Patterson.

We walked back to the hotel, with a great sensation and that good feeling and spirit that you get when you help somebody else. The children didn’t talk about anything but the courage of this woman.

I fell asleep with a smile on my face, with the certainty that they will never forget that experience, and with the hope that I taught Pablo the lesson that, well… even though you flunked 5th grade, you can get an award.

Mexico, July 8th, 2013.

¿Reprobada?

Por Gaby Vargas

Pablo –quien cursa quinto de primaria– pidió permiso en su escuela para presentar dos exámenes con antelación, ya que iría con nosotros por cuatro días a la ciudad de Nueva York.

–Gordo, si quieres te ayudo a estudiar –me ofrecí con entusiasmo ante el saboreo de esos días de convivencia con esposo, hijos, yernos y cuatro nietos.

–No gracias Gaby, tú reprobaste quinto de primaria –¡Zaz!, me quedé helada. Escuincle soperutano… Cabe aclarar que si bien me llevo muy bien con todos, entre este nieto y yo hay una relación muy especial. Nos amamos, aunque parecería lo contrario. Me lo dijo porque sabía que de inmediato respingaría –tal como sucedió–lo cual haría que lo persiguiera por toda la sala para torturarlo con cosquillas –lo que también sucedió.

El motivo de ir juntos a la ciudad de Nueva York era acompañarme a recibir un reconocimiento que daba la Fundación Pro Mujer, que en los últimos 20 años ha destinado millones de dólares al apoyo de la mujer en Latinoamérica. El evento era una cena gala organizada para recaudar fondos y dar tres premios, por lo que arreglamos una mesa de familia.

Gaby Vargas (der.) y Rosario Pérez durante el evento a beneficio de Pro Mujer 2013.

En el transcurso de la ceremonia, ya que los discursos y agradecimientos pasaron, subió al estrado una mujer nicaragüense, a quien Pro Mujer había financiado. Nos contó su testimonio de vida y narró cómo gracias a dicha fundación pudo sacar adelante a su familia y reconocerse a sí misma como valiosa y capaz. Con el apoyo pudo ganar el respeto y reconocimiento de todos los compañeros de puestos en el mercado de su pueblo, que antes la habían menospreciado. Todo esto mientras superaba un cáncer, criaba tres hijos y tenía un marido desaparecido. Nunca antes de esa ocasión se había subido a un avión, y mucho menos había soñado con llegar a Nueva York.

Mis cuatro nietos, hipnotizados, no parpadeaban mientras escuchaban la historia. Se enfrentaban por vez primera a la realidad de la lucha y el dolor humano narrada de viva voz. Se daban cuenta de que las vivencias difíciles se pueden transformar en algo digno de ser contado.

Al término de su conmovedor relato, el maestro de ceremonias nos pidió a todos sacar nuestro teléfono celular para hacer donaciones a través de un número que aparecía en pantalla.

Esa mañana, mi esposo y yo, les habíamos dado a nuestros nietos algo de dinero para que se compraran sus regalos de cumpleaños, que se encontraban próximos.

Para la sorpresa de todos, Toño, el mayor, con 12 años, de inmediato le pidió a su mamá el celular para donar la mitad del dinero que había recibido. Le siguieron los otros dos y, con un poco de renuencia, el cuarto hizo lo mismo.

Ver en la gran pantalla el nombre de Toño, Pablo, Nicolás y Emi, acompañado por “de México” y sus muy módicas cantidades donadas, fue un gran motivo de orgullo para abuelos y papás. Al término del acto, los cuatro me pidieron que los llevara a saludar a la señora boliviana, para darle la mano a su nueva heroína. En sus ojos pude ver que se abría una nueva conciencia hacia la responsabilidad que todos tenemos de ayudar a quien la vida no ha favorecido tanto.

De izq. a der., Rosario Pérez, María Hinojosa, Gaby Vargas, Bill Rhodes, María Alejandra Rodríguez, Barbara Ricci y Lynne Patterson.

Regresamos caminando al hotel, con un gran sabor de boca y con ese ánimo y bien sentir que da contribuir a la vida de los demás. Los niños no hablaban de otra cosa más que de la heroicidad de esa mujer.

Me dormí con una sonrisa dibujada en el rostro, con la certeza de que nunca olvidarían esa experiencia, y con la esperanza de haber sembrado en Pablo la enseñanza de que, pues…a pesar de haber tronado quinto de primaria, se puede recibir un premio.

México, julio 8 de 2013.

GlaxoSmithKline y Pro Mujer Extienden Su Alianza Para Aumentar Sus Servicios de Salud en México

En un evento realizado el día de ayer en el Hotel Sheraton Maria Isabel en la Ciudad de México, GlaxoSmithKline (GSK) y Pro Mujer extendieron su alianza estratégica para fortalecer la gama de servicios conjuntos en más comunidades y estandarizar el modelo de asistencia de salud para que se beneficien más de 66 mil clientas de Pro Mujer en México.

La extensión del convenio – que contempla el periodo de 2012 a 2014, y que incluye un apoyo económico de GSK por 575.000 dólares – se da como resultado de la primera asociación entre GSK y Pro Mujer en Argentina en 2010 y 2011, y que benefició a más de 16 mil clientas de Pro Mujer en ese país.

En México, cada clienta de Pro Mujer tendrá acceso no solo a servicios de salud sino también a una educación que promueva en ellas un estilo de vida más saludable.

“Esta alianza responde a los principios de responsabilidad social de GlaxoSmithKline y por ello nos enorgullece y entusiasma sumar esfuerzos con una organización especializada en la atención a mujeres, lo cual multiplica el impacto potencial que podemos generar en acceso a la salud y posibilidades de desarrollo”, señaló José Alberto Peña, Vicepresidente y Director General de Farma, de GlaxoSmithKline México.

De izq. a der.: José Alberto Peña, Director Gral. de Farma, de GSK; Rosario Pérez, Directora Ejecutiva de Pro Mujer; Cristina Díaz, cienta de Pro Mujer; Dra. Yolanda Cervantes, vocero médico GSK, Elder Salazar, Pro Mujer en México.

Al término del proyecto cada clienta de Pro Mujer en México se habrá beneficiado con acceso a exámenes de Papanicolaou para detectar cáncer cérvico uterino; medición de niveles de azúcar en la sangre para detectar la diabetes; monitoreo de presión sanguínea para diagnosticar hipertensión; exámenes de detección de cáncer de mama; y medición de índice de masa corporal para combatir la obesidad y el sobrepeso.

Con lo anterior, se combaten las cinco enfermedades crónicas identificadas como determinantes en la pérdida de productividad en la mujer: cáncer cérvico uterino, cáncer de seno, hipertensión, diabetes y obesidad.

“A través de esta iniciativa con GlaxoSmithKline tendremos la oportunidad de llegar a más comunidades en México donde cada clienta encontrará en un solo lugar todo el paquete de productos que ofrecemos, incluyendo servicios integrales de salud, para que lleven una vida más saludable”, dijo Rosario Perez, Directora Ejecutiva de Pro Mujer.

Actualmente Pro Mujer opera en los estados mexicanos de Hidalgo, Puebla, Tlaxcala, Veracruz, Oaxaca, Estado de México, Querétaro, Guanajuato, Morelos y la Ciudad de México, ofreciendo servicios que combinan microfinanzas, salud y capacitación para el desarrollo, y que beneficia a casi 37 mil mujeres. Mediante el acuerdo con GSK, los servicios de Pro Mujer en México se extenderán para beneficiar a más de 66 mil mujeres y 264 mil niños y miembros de familia.

Congratulations To The First Pro Mujer Class of 2013!

By Yesenia Diaz, Communications Coordinator, Pro Mujer in Mexico

Over the past five years, Pro Mujer in Mexico has offered free computer training to our clients and their families as part of the financial, health and human development services we provide. This computer course helps clients grow their businesses, and includes a suite of courses, including the use of products generously donated by Microsoft, a longtime Pro Mujer partner. Training modules include Word, Excel 1, Excel 2, PowerPoint, Internet 1, Internet 2, Publisher, Movie Maker and Access, among others.

A Pro Mujer credit officer (standing in red shirt) leads a computer training course for clients and their children

The culmination of this training is a formal graduation ceremony complete with certificates recognizing their efforts, time and dedication; attendance by clients’ families and friends, Pro Mujer employees, including course instructors and credit officers; music, dancing and of course – a celebratory cake.

In 2012, we graduated 220 clients in the first graduation ceremony of this kind. Demand for the training course was so high that we had to divide the course into two so that we can now graduate two classes in one year.

The first ceremony of this year took place last month and we graduated 188 clients! Among the class of 2013 were clients from centers in Xochimilco, Teoloyucan, Pachuca, Tizayuca and Ocotlan and by the end of the year, we expect to duplicate that figure.

Proud graduates from our Xochimilco center show off their computer training certificates.

Congratulations to the graduating class of 2013 for their efforts, dedication and perseverance!

Pro Mujer in Bolivia Partners With the German Agency for Technical Cooperation To Combat Violence Against Women

On February 28, Pro Mujer in Bolivia’s General Manager, Gonzalo Alaiza, signed a letter of agreement with the German Agency for Technical Cooperation (GIZ). The agreement establishes a joint work plan to combat violence against women, which affects our clients and many women in Bolivia.

The goal of the plan is to raise awareness among Pro Mujer employees of the issue of violence against women and its effects on women, families, communities and society in general. Domestic violence will continue to be a part of the training curriculum that takes place during communal bank (client peer groups) repayment sessions.

Pro Mujer in Bolivia’s General Manager Gonzalo Alaiza (left) and Health and Human Development Manager, Caroline Hillari (far right), sign a letter of agreement with Irma Campos, representative of GIZ (center).

The need for action against violence has become more evident in Bolivia, due to the increased coverage of femicide reported in the media. With this in mind, Pro Mujer and GIZ’s ComVoMujer signed an alliance knowing that there are plans of actions and laws to penalize, eradicate and prevent violence against women. However, there is still a lot more to be done about public policies to protect the rights of women and girls.

The activities to be held include workshops with Pro Mujer employees, specific training to support women who are victims of domestic violence as well as staff who are in direct contact with clients. Educational and public activities like walks and big events in cities will be developed. There will also be a campaign with specific messages on posters, videos and other materials displayed at focal centers as well as a printed and electronic newsletter covering subjects related to violence against women.

Pro Mujer en Bolivia Se Une a la Agencia Alemana de Cooperación Técnica Para Combatir La Violencia Contra La Mujer

Por Paola Carvajal, Jefa de Comunicaciones, Pro Mujer en Bolivia

El 28 de febrero pasado, el Gerente General de Pro Mujer, Gonzalo Alaiza, firmó una carta de entendimiento con Irma Campos, representante del Programa Regional ComVoMujer de la Agencia Alemana de Cooperación Técnica, (GIZ). El convenio establece un plan de trabajo conjunto para combatir la violencia contra la mujer, que afecta a nuestras clientas y a las mujeres bolivianas en general.

Como resultado del plan se espera que todos los empleados de Pro Mujer conozcan la problemática de la violencia contra las mujeres y sus efectos en ellas, la familia, la comunidad, la institución y la sociedad en general. Asimismo se espera que las clientas sean informadas mediante actividades educativas y lúdicas sobre la temática durante las sesiones de pago de las Bancas Comunales.

La necesidad de acciones contra la violencia hacia la mujer se hace evidente en Bolivia, luego de que cada vez más hechos de femicidio son reportados en los medios. Frente a este escenario, Pro Mujer y ComVoMujer firmaron la carta de entendimiento conocedoras de que existen planes de acción y leyes para la sanción, erradicación y prevención de la violencia contra las mujeres, pero que falta aún mucho para hacer efectiva la protección del derecho a una vida libre de violencia para las mujeres y las niñas en las políticas públicas.

El Gerente General de Pro Mujer, Gonzalo Alaiza y la representante del Programa Regional ComVoMujer de la Agencia Alemana de Cooperación Técnica, GIZ (centro). Caroline Hillari (derecha), Gerenta de Salud y Desarrollo Humano para Pro Mujer en Bolivia.

Las actividades a realizarse comprenden talleres con funcionarios de Pro Mujer, talleres de capacitación específica para el apoyo a mujeres víctimas, para asesores de banca comunal, para enfermeras y médicos, quienes constituyen el personal en contacto directo con las clientas. Para esto, se imprimirá un protocolo de pasos a seguir en la consejería para violencia intra-familiar, que servirá al personal de salud de Pro Mujer en todos sus países.

Asimismo se desarrollarán actividades educativas sobre derechos de la mujer y violencia, actividades de campaña pública como marchas o mega-eventos en las ciudades. También se prevé una campaña sostenida de mensajes contra la violencia a las mujeres a través de afiches, videos y otro material expuesto en los centros focales, y se publicará un boletín informativo impreso y electrónico con temas referidos a la violencia contra las mujeres.